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The client is one of the most prestigious luxury vehicle manufacturers in the world. With a constant focus on innovation, this luxury brand continues to impress through eye-catching design and seeks to carve out its own unique personality in this ever-competitive day and age.

Although familiar across the world, this luxury brand was looking to increase its appeal among its customer segment and improve its overall digital customer experience.

With a wider acceptance of internet and smartphone technology, the client was seeking to increase its digital footprint and enhance the brand’s digital customer experience. Some of the features that they were specifically looking to include were:

• E-Brochures that would showcase cars on a Smart Device
• An interactive UI to display various aspects of the product
• A way to showcase customer interviews and user testimonials in the form of videos
• Usage analytics to help identify user demographics
• Help direct a user to the nearest Dealership
• Integration of a “Contact Us” form that would capture additional requests from the user

The client used the mag+ platform to create a stylish portrait for its range of cars. This neatly designed app helped give both – the clients and fans of the brand, an opportunity to get an up-close view of some of their most popular cars. Some of the advantages of the mobile app include:

• A presentation platform for sales representatives to showcase their products and inspire, explain, and show various options to potential clients
• An interactive layer featuring full-screen images combined with a soft browse experience with fade and transparency effects, accentuating different aspects of the product
• Integration with google maps to guide a user to the nearest dealership
• In-app analytics integration to capture user demographic information (with the permission of the user)
• Integration with registration forms to help capture user information.

As a testament to the design and UI, the client’s app was awarded one of the most prestigious awards within the automotive industry.

To know more about mag+, please reach out to us at sales@magplus.com or contact us here.