One of the most popular magazines in the US, covering topics such as life, culture, politics, and style, wanted tap into the internet revolution and develop digital versions of its biweekly magazines for easy distribution among its mobile and tablet subscribers, using an app. However, the magazine was skeptical about the digital versions growing to be PDF replicas that would fail to wow its customer base. Additionally, they already had a popular mobile app, with many active subscribers. The magazine was afraid that launching a new mobile app would require considerable marketing expenses to acquire new users and increase its app usage.
Given the concerns with its plan to take the magazine digital, they started looking for a platform that could not only help ameliorate the concerns related to launching a new app, but also develop an interactive version of the magazine that would utilize all the features of a smart device and consequently, amaze its readers. Here are some of the goals they were hoping to meet through the means of an app:
Using the mag+ software development kit (SDK), the magazine was able to showcase interactive digital magazines inside its existing app. The digital magazines that it produced using the mag+ platform, generated rave reviews from critics and users alike. Some of the benefits include:
This magazine is one of the many customers that use the mag+ SDK to showcase digital magazines on its own app. To know more about mag+ and how we can help you with your digital transformation and make “MAGIC,” please reach out to us at firstname.lastname@example.org or contact us here.