A recent research report suggests that the sale of e-books will reach 25.8%, as a total percentage of total books sold globally by the end of 2018. This figure has substantially increased from the sales figure of 12.3% in 2013.
Readers are now accessing rich media content, available in dynamic formats on multiple devices, channels, and platforms. With the increasing popularity of e-books among readers, publishers no longer want to offer their customers printable PDFs. Instead, they are embracing the ePUB3 content format to achieve lower costs, higher revenues, and better customer reach.
Publishers and corporations can gain insights into readers’ interests by tracking the number of times an e-book has been downloaded. Simply put, publishers can gauge and analyze users’ responses to particular content and make more informed decisions accordingly for better reach and productivity. ePUB3 also provides additional features, such as polls and surveys, that publishers and corporations can mine for better insights into users’ behavior and responses to the e-book.
The ePUB3 format is dynamic in nature, as it is supported by the latest technologies, such as HTML5. HTML5 allows publishers to easily insert hyperlinks to take readers to other sections of an e-book for more information about a particular topic; readers can also search the content with keywords. This interactivity helps engage readers and provides SEO benefits to publishers.
Extended Reach and More Features
By converting your content to ePUB3, you can facilitate various improvements, such as text intonation, interactive features, pronunciation, synonyms, and talk aloud. These additional features will help you reach a wider audience base, including readers with visual impairment.
Bite-Sized Content and Interactive Learning Modules
One of the main capabilities of ePUB3 is the delivery of bite-sized content along with focused and interactive learning modules. These factors can significantly enhance a reader’s self-confidence and motivation to keep learning; readers are more motivated when they realize that they can finish a module at their own pace.
With an ePUB3-compatible e-reader, publishers can look at increased readership as well as better customer retention. With ePUB3 text, publishers can add notes, references, comments, and color-coded features that can help readers find important content in the future.
At MPS, we help our clients with the design and delivery of content in the ePUB3 format. With our years of expertise and input from skilled consultants, our workflows are designed to support putting any content into a new format. Contact us today to discuss your business needs!