More than 2.5 quintillion pieces of data are produced daily, so it would not be an understatement to say that data are everywhere. As the world has entered the Industrial Revolution 4.0, organizations need deeper insights to organize, analyze, interpret, and capture data to improve their existing processes and strengthen relationships with their customers via better marketing efforts.
Reporting tools can help you extract data in the visual format of your choice (graphs, charts, tables, etc.). Reports vary in terms of their interactivity. For instance, you cannot change a static report, but an interactive report will let you easily browse through various visualizations and hierarchies with the click of a button until you have reached the desired data insight.
Advanced reporting tools can help you quickly create custom reports for various business units, such as sales, finance, or technology. The main purpose of this type of tool is to translate any data into actionable insight that can help you make better, evidence-based decisions for your business.
Benefits of Advanced Reporting Tools
Time Savings: Advanced reporting tools include many great features. You can use interactive or advanced reporting tools to incorporate custom fields or create charts for better visualization. You can even sort, search, filter, and group data for modifications. Unlike with a static reporting tool, you can use inbuilt functions to quickly generate custom reports and get the right information for your business.
Compatibility: Advanced reporting tools are compatible with many devices, including tablets, smartphones, and laptops, which means that an authorized user can easily access a valuable report at any time, at any place, and on any device. These advanced reporting tools are cloud-based, which makes it easier for users to access them as needed.
Web Browser: Advanced reporting tools work on all kinds of platforms. Because users can access reports via a Web browser, they can get information on all common types of devices. This ease of access also means that users can get critical analytical information for their business from anywhere, which makes it easy for an entire team to be on the same page.
Publishers need more than just COUNTER compliant reports to explore potential growth areas. Data-analysis tools or sales analyses can help publishers get the required information. MPS’s advanced reporting tools are also COUNTER compliant and can be shared with publishers in an easy-to-use interface. Furthermore, because these interactive reports are COUNTER compliant, they exclude cache activity for a clean , which publishers can use for deeper insights.