Organizations need to collect troves of data over a single transaction to understand market trends, analyze customer behavior, and make better-informed present and future business decisions. Organizations’ ability to easily gather this information, analyze it, interpret it, and share it with a set of users is another matter. Organizations rely on different reporting formats—static and interactive—based on their sizes and needs. Yet regardless of their requirements, business owners need to understand whether their platforms are generating the right reports for their companies. Here are a few considerations to keep in mind:
Innovative platform solutions enable technical and nontechnical users to create custom reports that meet their needs. Advanced reports built in COUNTER provide visual data that can further help you with decision making. A user-friendly interface also lets firms create predefined ad hoc reports to fulfill a particular task. Simply collecting data is not enough. To remain competitive, business owners must leverage technology that lets them take full advantage of data insights to make better business decisions.