Increasing user traffic & engagement for your digital magazine app

Increasing user traffic & engagement for your digital magazine app

With so many digital magazines out there and many more emerging on a daily basis, it is essential to attract readers by creating highly engaging content.

As the saying goes – content is king and thus, robust content creation is indispensable. For your magazine to be awaited and loved, it needs to be backed by outstanding content that is unique, informative, self-sufficient, and appealing to the readers. It will not only result in generating an ecstatic consumer base but also establish your market reputation and improve organic search rankings.

Simply churning out content is not enough anymore. In order to survive a competitive industry, brands need to put out meaningful content that sets them apart from the rest and leaves a lasting impression on their readers.

Without further ado, let’s get going with some proven methods of creating engaging content. Here are a few tips on how you can interactively influence your audience and make them crave more.

Include catchy headlines

The headline is the first thing that catches the attention of your readers and hence, the best chance to ensure they continue reading. It is the deciding factor of whether the content is compelling enough to generate interest and plays a vital role in convincing the audience to proceed further.

Try to curate an irresistible, as well as SEO-friendly, headline to enhance the number of clicks and views. It has been proven many times over, that an article with catchy headlines and subheadings will receive more views than an ordinary one. Look for what’s trending in your niche and draw inspiration from top leaders or influencers in your industry to strategize your headline-generation practices. For example, a headline like “Top 10 Technology Magazines” instantly boosts curiosity and drives the readers to find out who the top players in the industry are.

Deliver High-Quality Content

The success of your digital magazine is centralized around the generation of valuable, informative, and loved content. Take some time out to identify what type of content resonates best with your audience. Depending upon the received response, develop a master plan and gratify your audience with preferred and gripping content.

Enhance the value of your well-written content by carefully placing relevant keywords so as to rank them higher in the organic searches. It is often recommended to target long-tail keywords as this is the best way to become visible on search engines. For example, instead of using “Healthy recipes,” optimize your content by adding keywords like “Healthy sandwich recipe” or “health-friendly sandwich recipe.”

You may be tempted to add more keywords in order to gain a higher number of clicks and page views, but when focusing on delivering a large number of articles, it is best to never compromise quality over quantity. Thus, valuable content, even if less frequent, will definitely attract new customers and keep the existing ones.

Add More Visual Content

Which would you prefer to read – pages full of textual content or those with interactive visual content? If you’re like the majority of readers, you will surely enjoy content that is visible and easily comprehensible.

Say, an audible route map that is associated with a cycling tutorial or a flow-chart that is used to display the steps involved in cleaning your automobile – we enjoy going through such content and are more likely to remember it in the future.

Similarly, a “how-to” tutorial for baking a cake will always be preferred to reading a text-heavy recipe. Moreover, it has been proven that videos are a big part of what people love to see online.